1950s Deadstock Foulard Print Bobbie Brooks Dress - New!
Bust: 36 inches + 91 cm
Under Bust: 34 inches + 86 cm
Waist: 25 inches + 63.5 cm
Bodice Length from Outside Shoulder: 15 inches + 38 cm
Total Length from Outside Shoulder: 40 inches + 102 cm
Hem Length: 2 inches + 5 cm
Zipper Length: 21 inches +53 cm
Note: Measurements are taken from outside, flat and stretched seam to seam. Please allow for individual fit and comfort.
* Truly lovely late 1950s commercially made medium weight cotton dress
* Fabric design features a foulard design in stripes and florals
* Classic silhouette with cinched waist and full skirt
* Long sleeved bodice with jewel rounded collar
* Both collar and sleeve edges are finished with black crochet trim
* Full gathered skirt
*Unlined, raw seams with hand finished hem
* Back with metal zipper
* Label reads Bobbie Brooks
Bobbie Brooks was founded in 1939 by Maurice Saltzman and Max Reiter in Cleveland, Ohio. Originally called Ritmore Sportswear, Inc., the company was bought by Saltzman in 1953 and became Bobbie Brooks, Inc. (Note: The name Bobbie Brooks was used even before the name of the company was changed, possibly as early as 1941.) In 1959, it became the first woman’s garment-making company to be listed on the New York Stock Exchange. During the 1960s, Bobbie Brooks was one of the five largest garment manufacturers in the US, with fifteen factories producing 18,000,000 garments a year.
Bobbie Brooks used an organized plan of choosing which garments to manufacture. This plan utilized a consumer board made up of 600 of their targeted consumers – junior-sized teens and young women. The company is now owned by Garan, and as of 2010, was carried in Dollar General stores. (Courtesy of the Vintage FashionGuild);
This dress is in excellent condition for its age. Fabric remains crisp and bright with absolutely no fading. Cleaned and ready to wear. Please drop us a line if your require additional information about this listing.
This item is within our selling stock. In the unlikely event that two buyers purchase this item concurrently, payment will be immediately refunded to the latter purchaser. We apologise in advance should this rare circumstance arise.
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