1950s English Designer Alice Edwards Novelty Print Dress- New!

Regular Price
$290.00 AUD
Sale Price
$290.00 AUD
Regular Price
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Size: Small

Bust: 36 inches + 91.5 cm

Waist: 28 inches + 71 cm

Hips: open

Bodice Length from Outside Shoulder: 15 inches + 38 cm 

Overall Length: 41.5 inches + 105 cm

Zipper Length: 20 inches + 51 cm

Hem Length: 1 inch + 2.5 cm

Seam Allowance: 0.5 inches + 1.25 cm (per side)

Note: Measurements are taken from outside, flat and stretched from seam to seam. This is the maximum size allowable, so please consider individual fit and comfort.



* Lovely late 1950s to early 1960s commercially made dress

* Fabric is ivory cotton with a checkerboard pattern

* The pattern also features a trompe l'oeil lace border around the squares and matching lace-effect butterflies

* Classic silhouette with a fitted waist and full skirt

* Round collar with short inset sleeves

* Skirt is tightly gathered at the waist

* Back with metal zipper and two open darts

 * Unlined, raw and finished seams with handstitched hem

* Label reads Alice Edwards

Alice Edwards label pops up only occasionally but all the ones I have seen lead me to believe it was in direct competition to Horrockses during the 1950s. The fabric quality is excellent and the dresses have the same appeal and style to the better-known  Horrockses label. It appears they had two lines: a daywear range labelled “An Alice Edward’s Italian” and often featuring lovely glazed cotton fabrics. The other fashion line was the “Alice Edward’s Goes Places” label which featured cocktail and party dresses. Nowadays, the label is becoming increasingly sought-after and appreciated for its quality products.




No notable flaws that I can see - a tiny bit of crushing to the velvet but hard to notice due to its lustre and a couple of loose threads. It's really in wonderful condition for its age. The coat is beautifully finished and can almost be worn with the lurex on the outside.

Please note that these are vintage items that have been used and loved over the years, As such, they may display slight evidence of their age. Any notable flaws above and beyond this will be highlighted here.



Incredibly beautiful dress set designed to stand out. A true Hollywood ensemble fit to be worn by the stars.  Please drop us a line if you require additional information about this listing.


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Unfortunately, the pandemic has resulted in a backlog of parcels worldwide. Our local Postal Service continues to operate at increased capacity and assures us that packages will arrive at their destination, albeit with a noticeably longer timeframe.

We now offer an alternate express delivery service via DHL for those of you who want your packages more expediently. This option is currently delivering packages within a seven-day timeframe from pick-up.

This item is within our selling stock. In the unlikely event that two buyers purchase this item concurrently, payment will be immediately refunded to the latter purchaser. We apologise in advance should this rare circumstance arise.

We make every effort to post your item within 1-3 days of payment. Should a circumstance arise where we are unable to post within this timeframe (eg we are away at a fair) we will contact you immediately. Please note that our postage charges are based on standard international and domestic air packages - all with tracking. If you want to upgrade to express postage or require insurance, please contact us prior to checkout and we will adjust the rates accordingly.

Yes we do offer flexible layby/layaway options and are open to negotiation as to the time period. Obviously, the more expensive the item the longer the time you will have to finalise payment. Contact us to see how accommodating we can be :)

Obviously, as these are one- off pieces, the fit may not be quite what you need. To this end, we also offer an alteration service by professional seamstresses. Please shoot us an email outlining what you want and we will quickly respond with a quote and timeframe. Costs are kept to a minimum for this service.

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