1950s Jerry Gilden Designer Lilac Border Floral Dress- New!

Regular Price
$290.00 AUD
Sale Price
$290.00 AUD
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SKU #2682


Size: Extra Small - Small

Bust: 34 inches + 86 cm 

Waist: 24 inches + 61 cm

Hips: Free

Bodice Length From Outside Shoulder: 15 inches +  38 cm

Total Length:  40 inches + 102 cm 



* Vintage 1950s lightweight ivory cotton dress

* Large floral bouquet pattern in lilac & purple with contrast sage green stripes

* Classic silhouette with cinched waist and full skirt

* Short sleeved bodice with low squared neckline

* Full knife pleated skirt that features horizontal striped border

* Back nylon zipper with original part belt 

* Label reads Jerry Gilden

Jerry Gilden was a maker of moderately-priced women’s ready-to-wear from the mid 1940s through to the 1960s. The company was one of the top five producers of women’s dresses in the United States. At the peak of production, the label was producing over a million garments a year. 

The in-house costume designer, Giselle, was responsible for designing the dresses and separates that made the Gilden name famous. After her death in 1952, Gilden took as his partners Sayde and Abe Weinberg, with Sayde becoming the designer of the Jerry Gilden lines. The firm ceased production in 1960. Due to the wonderful construction and styling, the label is keenly sought after by today's vintage fashion collectors and lovers.



This stunning designer dress is in great vintage condition for its age with no notable flaws. She did have a previous alteration where the skirt was taken up at the bodice but this has now been returned to its original state. The tiniest ghost stitching may be visible but honestly you wouldn't know.  I have shown a close up of the waist area so you can see for yourself. The only other thing worth mentioned is that I noticed some tiny hand stitching under the arm area but it's sturdy and hardly noticeable.  Shown with a crinoline for presentation purposes only.  Please drop us a line if your require additional information about this listing.


Shop Policies

This item is within our selling stock. In the unlikely event that two buyers purchase this item concurrently, payment will be immediately refunded to the latter purchaser. We apologise in advance if this rare circumstance arises.

We make every effort to post your item within 1-3 days of payment. Should a circumstance arise where we are unable to post within this timeframe (eg we are away at a fair) we will contact you immediately. Please note that our postage charges are based on standard international and domestic air packages - all with tracking. If you want to upgrade to express postage or require insurance, please contact us prior to checkout and we will adjust the rates accordingly.

Yes we do offer flexible layby/layaway options and are open to negotiation as to the time period. Obviously, the more expensive the item the longer the time you will have to finalise payment. Contact us to see how accommodating we can be :)

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Our photos are taken with a mix of studio and ambient lighting. Whilst we take care with the colour balance of our photos, individual computer monitors register colours differently depending on their calibration. If you want the exact colour shade drop us a line and we will give you the Universal Pantone colours that match the item.