1950s Watermelon Pink Floral Chiffon Party Dress - New!

Regular Price
$390.00 AUD
Sale Price
$390.00 AUD
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SKU #1306


Size: Small 

Bust: 34 inches +  86.36 cm

Waist: 25 inches + 63.50 cm

Bodice Length: 16.5 inches + 41.91 cm

Hips: free

Total Length: 43 inches + 109.22 cm 



* Original 1950s watermelon pink floral chiffon dress

* Shelf bust with gathering at bodice

* Gathering at waist to create a cummerbund effect 

* Deep squared neckline with ruched sleeves (easily altered if you prefer sleeveless look)

* Fully lined in pink cotton blend fabric

* Label  reads  Jonathon Logan


Jonathan Logan was a popular manufacturer of women’s classic dresses, have been foundered in 1944.  The brand was a stable of just about every young girl's closet during the 1950s and 60s. In fact by 1966, Jonathan Logan had become one of the largest ready to wear companies in the USA.

Jonathan Logan eventually became a collection of fourteen different brands, each geared to a different consumer group. What do these vintage labels have in common: Betty Barclay, Butte Knit, R & K Originals, Youth Guild and Jonathan Logan? At one time, all of these labels were popular divisions of the first large apparel conglomerate, Jonathan Logan. These labels were on some of the most popular dresses and sportswear from the 1950’s through 1970’s, and today, vintage collectors seek out these labels for their style and quality.



This vintage dress has been carefully looked after and is in wonderful condition for its age, without any notable faults or blemishes. No pulls or wear in the fabric that I can see - It presents beautifully.  The only minuscule issue to note is that the cotton thread at the neckline's hook and eye is broken- easy fix or leave as is.

Shown with a crinoline, which is not included. Accessories not included unless noted, brooch for demonstration purposes only. 

We are more than happy to answer all inquires about this item or to negotiate a mutually agreeable lay-by arrangement.  If you are looking for something that you don't currently find in our shop - drop us a line, we would love to accommodate you with a listing!