1950s Yellow Roses Cotton Horrockses Dress- New!

Regular Price
$346.00 USD
Sale Price
$346.00 USD
Regular Price
Sold Out
Unit Price
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SKU #1842

Measurements

Size: Small

Bust: 35 -36 inches + 89 - 91 cm

Under Bust: 32 inches + 81 cm

Waist: 26  inches + 66 cm

Hips: Free

Bodice Length from Outside Shoulder: 16 inches + 41 cm

Total Length from Outside Shoulder:  42.5 inches + 108 cm 

Hem Length: 1.5 inches + 4 cm

Zipper Length: 18 inches + 46 cm

Seam Allowance: none

Note: Measurements are taken from outside, flat and stretched from seam to seam. This is the maximum size allowable, so please consider individual fit and comfort.

 

Description

* Gorgeous 1950s white cotton background commercially made dress

* Fabric design features yellow roses with green leaves over a swirly  grey background

* Classic silhouette with cinched waist and full skirt

* Strapless bodice bodice with yellow contrasting bows on each side 

* Skirt has a flat full front centre panel with curved hemline to define the panel 

* Waistline starts at outer sides of the centre panel

* Bodice fully lined with stays for support

* Side metal zipper

* Label reads Horrockses Fashions

Horrockses was founded in 1791 in Preston, UK as a cotton manufacturer. In 1946 the company started Horrockses Fashions Limited and the Horrockses label was born. The clothing was designed  in London, using the cotton that was produced by the Horrockses Mill in Preston. Most of their garments were made from their cotton, but they also used other fibres from other makers.

During the 1950s, Horrockses was famous for their colourful cotton floral prints, which were made into full-skirted summer dresses. These dresses were popular not only in Britain but they were also imported into the US, where they could be found at upscale stores such as B. Altman. The dresses, even though they were only cotton day dresses, were not cheap and were very well made. The company worked at improving the image of cotton and they were very successful. The company’s top designers left in 1958 and the company was sold to Steinberg & Sons in 1964. The label was discontinued in 1983. Courtesy of the Vintage Fashion Guild

 

Condition 

A lovely Horrockses with the most stunning rose print and fabulous construction. Love the curved hemline that defines the edges of the centre panel. I've seen this treatment before in other Horockses dresses and it works beautifully. No flaws to note. Cleaned and ready to wear. Please drop us a line if your require additional information about this listing.

 

Shop Policies

Availability
This item is within our selling stock. In the unlikely event that two buyers purchase this item concurrently, payment will be immediately refunded to the latter purchaser. We apologise in advance should this rare circumstance arise.


Postage
We make every effort to post your item within 1-3 days of payment. Should a circumstance arise where we are unable to post within this timeframe (eg we are away at a fair) we will contact you immediately. Please note that our postage charges are based on standard international and domestic air packages - all with tracking. If you want to upgrade to express postage or require insurance, please contact us prior to checkout and we will adjust the rates accordingly.

LayBys/Layaways
Yes we do offer flexible layby/layaway options and are open to negotiation as to the time period. Obviously, the more expensive the item the longer the time you will have to finalise payment. Contact us to see how accommodating we can be :)

Alterations
Obviously, as these are one- off pieces, the fit may not be quite what you need. To this end, we also offer an alteration service by professional seamstresses. Please shoot us an email outlining what you want and we will quickly respond with a quote and timeframe. Costs are kept to a minimum for this service.

Special Orders
If you are looking for something that you don't currently find in our shop - let us know we may be able to help you with a special listing!

Photography
Our photos are taken with a mix of studio and ambient lighting. Whilst we take care with the colour balance of our photos, individual computer monitors register colours differently depending on their calibration. If you want the exact colour shade drop us a line and we will give you the Universal Pantone colours that match the item.