1950s Designer Pink Linen Applique Wiggle Cocktail Dress- New!

Regular Price
$390.00 AUD
Sale Price
$390.00 AUD
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SKU #1842


Size: Small

Bust: 36 inches + 91 cm

Under Bust: 34 inches + 86 cm

Waist: 26 inches + 81 cm

Hips: 38 -39  inches + 96.5 - 99 cm

Bodice Length from Outside Shoulder: 16 inches + 41 cm

Total Length from Outside Shoulder:  44 inches + 112 cm 

Hem Length: 2 inches + 5 cm

Zipper Length: 13 inches + 33 cm

Seam Allowance: none

Note: Measurements are taken from outside, flat and stretched from seam to seam. This is the maximum size allowable, so please consider individual fit and comfort.



* Spectacular 1950s pink linen commercially made dress

* Classic silhouette with cinched waist and straight skirt

* Short puff sleeves bodice with oval neckline

* Bodice has nude illusion neckline with sweetheart neckline to linen fabric

* Short sleeves attached to the nude illusion fabric 

* Cream appliques to the front panel with rhinestones and pearl accents 

* Pink taffeta insert at back of centre front panel

* Straight skirt with two tucks at the waist  and kick panel at rear

* Unlined, raw seams with hand sewn hem, belt loops but no belt

* Back metal zipper with hook and eye closure to nude illusion insert

* Label reads Fredericks of Hollywood 

Frederick’s of Hollywood was established in 1946 by Frederick Mellinger. His first store opened in 1947 on Hollywood Boulevard, and he also sold by mail order. Mellinger intended to bring a sexier look to American lingerie, somewhat along the lines of what he had seen in Europe during the war. His association with Hollywood boosted the image of the company, which in the 1940s was responsible for such lingerie innovations as the padded and push-up bras. Throughout the 1950s and 1960s, Fredericks placed ads in the backs of magazines, and mail order was a very large part of the business. The catalogs and stores added glamorous evening wear, much of it designed by Mr. Frederick himself. The garments featured daring necklines, high slits, and sheer fabrics intended to appeal to men as much as women. In fact, Mellinger once wrote that his goal was to offer "the most alluring, body-hugging, figure-enhancing outer fashions ... always aimed at men." During the 1980s, a move was made to downplay the overtly sexy look of the advertising and the lingerie itself, as Frederick’s went mainstream and opened up in shopping malls across America. (Curtesy of the Vintage Fashion Guild)


Absolutely stunning and figure hugging cocktail dress with such an eye-catching neckline. Whilst Mr Mellinger may have said that his designs were aimed to appeal to men, they (more importantly) ticked all the boxes for women in the first instance. It's fair to say that confident, sophisticated women were his niche market. And this dress is an excellent example of that appeal. As far as condition is concerned, this dress is free from notable flaws and presents spectacularly.  Cleaned and ready to wear. Please drop us a line if you require additional information about this listing.


Shop Policies

This item is within our selling stock. In the unlikely event that two buyers purchase this item concurrently, payment will be immediately refunded to the latter purchaser. We apologise in advance should this rare circumstance arise.

We make every effort to post your item within 1-3 days of payment. Should a circumstance arise where we are unable to post within this timeframe (eg we are away at a fair) we will contact you immediately. Please note that our postage charges are based on standard international and domestic air packages - all with tracking. If you want to upgrade to express postage or require insurance, please contact us prior to checkout and we will adjust the rates accordingly.

Yes we do offer flexible layby/layaway options and are open to negotiation as to the time period. Obviously, the more expensive the item the longer the time you will have to finalise payment. Contact us to see how accommodating we can be :)

Obviously, as these are one- off pieces, the fit may not be quite what you need. To this end, we also offer an alteration service by professional seamstresses. Please shoot us an email outlining what you want and we will quickly respond with a quote and timeframe. Costs are kept to a minimum for this service.

Special Orders
If you are looking for something that you don't currently find in our shop - let us know we may be able to help you with a special listing!

Our photos are taken with a mix of studio and ambient lighting. Whilst we take care with the colour balance of our photos, individual computer monitors register colours differently depending on their calibration. If you want the exact colour shade drop us a line and we will give you the Universal Pantone colours that match the item.