Stunning 1950s British Designer Flocked Cherries Dress- New!

Regular Price
$270.00 AUD
Sale Price
$270.00 AUD
Regular Price
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Size: Small

Bust: 34 inches + 86 cm

Under Bust: 28 inches + 71 cm

Waist: 26 inches + 66 cm

Shoulder Edge  to Edge: 15 inches + 38 cm ( there is some flexibility due to cap sleeves)

Hips: open

Bodice Length from Outside Shoulder: 14.5 inches + 37 cm 

Total Length from Outside Shoulder: 45 inches + 114 cm 

Hem Length : 1 inches + 41 cm

Zipper Length: 15 inches + 38 cm

Seam Allowance: none

Note: Measurements are taken from outside, flat and stretched from seam to seam. This is the maximum size allowable, so please consider individual fit and comfort.



* 1950s charcoal silk-blend commercially made dress

* Fabric design featured applied red two-tone flocked cherries with green leaves

* Classic silhouette with a defined waist and wide skirt

* Bodice with cap sleeves and scooped oval neckline

* Sheld bust with princess seaming from under bust to hem

* Blue plastic buttons with rhinestone inserts 

* Three decorative velvet bows below neckline with rhinestone buckles

 * Back with metal zipper

* Fully lined, finished seams and handstitched hem

* Label reads Alice Edwards

Alice Edwards label pops up only occasionally. but those that I have seen confirm my b the label was in direct competition with Horrockses during the 1950s. The fabric quality is excellent and the dresses have the same appeal and style to the better-known  Horrockses label. It appears they had two lines: a daywear range labelled “An Alice Edward’s Italian” and often featuring lovely glazed cotton fabrics. The other fashion line was the “Alice Edward’s Goes Places” label which featured cocktail and party dresses. Nowadays, the label is becoming increasingly sought-after and appreciated for its quality products.



Near excellent. 

No notable flaws that I can see, other than the flocking on some of the cherries has rubbed, not noticeable when worn. Several cherries were glued back down as the edges were lifting and the back seams were re-stitched as they were a little stressed. It looks fabulous!

Please note that these are vintage items that have been used and loved over the years, As such, they may display slight evidence of their age. Any notable flaws above and beyond this will be highlighted here.



A beautiful dress with a flattering silhouette. The bodice treatment and the cherries add a great deal of charm to this beauty. Please drop us a line if you require additional information about this listing.


Shop Policies


Unfortunately, the pandemic has resulted in a backlog of parcels worldwide. Our local Postal Service continues to operate at increased capacity and assures us that packages will arrive at their destination, albeit with a noticeably longer timeframe.

We now offer an alternate express delivery service via DHL for those of you who want your packages more expediently. This option is currently delivering packages within a seven-day timeframe from pick-up.

This item is within our selling stock. In the unlikely event that two buyers purchase this item concurrently, payment will be immediately refunded to the latter purchaser. We apologise in advance should this rare circumstance arise.

We make every effort to post your item within 1-3 days of payment. Should a circumstance arise where we are unable to post within this timeframe (eg we are away at a fair) we will contact you immediately. Please note that our postage charges are based on standard international and domestic air packages - all with tracking. If you want to upgrade to express postage or require insurance, please contact us prior to checkout and we will adjust the rates accordingly.

Yes we do offer flexible layby/layaway options and are open to negotiation as to the time period. Obviously, the more expensive the item the longer the time you will have to finalise payment. Contact us to see how accommodating we can be :)

Obviously, as these are one-off pieces, the fit may not be quite what you need. To this end, we also offer an alteration service by professional seamstresses. Please shoot us an email outlining what you want and we will quickly respond with a quote and timeframe. Costs are kept to a minimum for this service.

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Our photos are taken with a mix of studio and ambient lighting. Whilst we take care with the colour balance of our photos, individual computer monitors register colours differently depending on their calibration. If you want the exact colour shade drop us a line and we will give you the Universal Pantone colours that match the item.