Toni Todd Late 1950s Early 1960s Red Plaid Dress- New!

Regular Price
$280.00 AUD
Sale Price
$280.00 AUD
Regular Price
Sold Out
Unit Price
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SKU #1842


Size: Small

Bust:  36 inches + 91cm 

Under Bust: 34 inches + 86 cm

Waist: 28 inches +71 cm

Hips: Free

Bodice Length from Outside Shoulder: 16 inches + 41 cm

Total Length from Outside Shoulder:  41 inches + 104 cm 

Hem Length: 3 inches + 7 cm

Zipper Length: 20 inches + 51 cm

Note: Measurements are taken from outside, flat and stretched seam to seam. Please allow for individual fit and comfort.



* Lovely 1950s cotton commercially made dress

* Plaid design in reds, greens and greyish white

* Classic silhouette with cinched waist and full skirt

* Short sleeved bodice with wide collar

* Bodice has false placket down front with decorative buttons

* There is a gap in the placket to thread a ribbon belt through

* Full box pleated skirt

* Unlined, raw seams with hand finished hem

* Back with metal zipper

* Label reads Toni Todd

Toni Todd

R & M Kaufmann, Inc was inaugurated in Aurora, Illinois during the 1900s. The owners were brothers who produced high quality but moderately priced dresses and sleepwear. They were able to keep prices low by mass producing garments in their own factories.  In fact, their motto was "Only the LOOK is expensive."  Sales grew steadily through the use of full page advertisements in SeventeenMademoiselle and Charm magazines as well as the use of live television commercials on shows such as "Beat the Clock."  The Kaufmann's produced under several labels including the Toni Todd line which specifically targeted younger women.  The company was sold to Russ Togs in 1969.



No notable flaws that I can see, apart from the dress might need the cotton thread that forms the hook and eye reinforced. Cleaned and ready to wear. 

Please note that these are vintage items that have been used and loved over the years, As such, they may display slight evidence of their age. Any notable flaws above and beyond this will be highlighted here.



This is such a lovely dress, with so many design features. The bodice in particular is so flattering. In real life.


Shop Policies


Unfortunately, the pandemic has resulted in a backlog of parcels worldwide. Our local Postal Service continues to operate at increased capacity and assures us that packages will arrive at their destination, albeit with a noticeably longer timeframe.

We now offer an alternate express delivery service via DHL for those of you who want your packages more expediently. This option is currently delivering packages within a seven-day timeframe from pick-up.

This item is within our selling stock. In the unlikely event that two buyers purchase this item concurrently, payment will be immediately refunded to the latter purchaser. We apologise in advance should this rare circumstance arise.

We make every effort to post your item within 1-3 days of payment. Should a circumstance arise where we are unable to post within this timeframe (eg we are away at a fair) we will contact you immediately. Please note that our postage charges are based on standard international and domestic air packages - all with tracking. If you want to upgrade to express postage or require insurance, please contact us prior to checkout and we will adjust the rates accordingly.

Yes we do offer flexible layby/layaway options and are open to negotiation as to the time period. Obviously, the more expensive the item the longer the time you will have to finalise payment. Contact us to see how accommodating we can be :)

Obviously, as these are one-off pieces, the fit may not be quite what you need. To this end, we also offer an alteration service by professional seamstresses. Please shoot us an email outlining what you want and we will quickly respond with a quote and timeframe. Costs are kept to a minimum for this service.

Special Orders
If you are looking for something that you don't currently find in our shop - let us know we may be able to help you with a special listing!

Our photos are taken with a mix of studio and ambient lighting. Whilst we take care with the colour balance of our photos, individual computer monitors register colours differently depending on their calibration. If you want the exact colour shade drop us a line and we will give you the Universal Pantone colours that match the item.