1940s Muted Blue and Purple Floral Rayon Jersey Dress - New!

Regular Price
$340.00 AUD
Sale Price
$340.00 AUD
Regular Price
Sold Out
Unit Price
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Size: Small

Please note the dress has some stretch due to the fabric. So can accommodate a slightly larger fit

Bust: 36 inches + 91 cm

Waist: 28 inches + 71 cm

Shoulder Edge  to Shoulder Edge: 16 inches + 41 cm

Hips: 40 Inches + 102 cm

Bodice Length from Outside Shoulder: 16 inches + 41 cm

Total Length from Outside Shoulder: 44 inches + 112 cm 

Hem Length : 1 inches + 2.5 cm

Zipper Length: 10 inches + 25.5 cm

Seam Allowance: none

Note: Measurements are taken from outside, flat and stretched from seam to seam. This is the maximum size allowable, so please consider individual fit and comfort.



* 1940s rayon jersey commercially made dress 

* Fabric design features a muted floral design in blues, purples and white

* Classic silhouette with a fitted waist and straight skirt

* Bodice features V-shaped neckline with ¾ length sleeves

* Central front panel  to hips from which emanate horizontal pintucks 

* Self fabric bow under panel with a gathered central flounce

* Half belt that secures at back

*Original zipper has been replaced with more modern zipper at some point

* Partially lined with hand finished hem

* Label reads Jeannie Brand Jersey

Jeannie BrandI have been able to source much information about this label other than it originated in Great Britain. I have seen several dresses from the 1940s bearing this label, with one being identical to this dress, albeit in a different colourway. Fewer outfits have popped up from the 1950s and 1960s -  which leads me to believe the label's heyday was during that earlier period. 




No notable flaws that I can see, other than the replaced zipper which is not actually a flaw but notable nevertheless and a tiny bit of discolouration to a couple of areas in the white background but really hardly noticeable within the overall pattern.

Please note that these are vintage items that have been used and loved over the years, As such, they may display slight evidence of their age. Any notable flaws above and beyond this will be highlighted here.



Stunning 1940s dress with some fabulous design features. Comfortable to wear too. Please drop us a line if you require additional information about this listing.


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Unfortunately, the pandemic has resulted in a backlog of parcels worldwide. Our local Postal Service continues to operate at increased capacity and assures us that packages will arrive at their destination, albeit with a noticeably longer timeframe.

We now offer an alternate express delivery service via DHL for those of you who want your packages more expediently. This option is currently delivering packages within a seven-day timeframe from pick-up.

This item is within our selling stock. In the unlikely event that two buyers purchase this item concurrently, payment will be immediately refunded to the latter purchaser. We apologise in advance should this rare circumstance arise.

We make every effort to post your item within 1-3 days of payment. Should a circumstance arise where we are unable to post within this timeframe (eg we are away at a fair) we will contact you immediately. Please note that our postage charges are based on standard international and domestic air packages - all with tracking. If you want to upgrade to express postage or require insurance, please contact us prior to checkout and we will adjust the rates accordingly.

Yes we do offer flexible layby/layaway options and are open to negotiation as to the time period. Obviously, the more expensive the item the longer the time you will have to finalise payment. Contact us to see how accommodating we can be :)

Obviously, as these are one-off pieces, the fit may not be quite what you need. To this end, we also offer an alteration service by professional seamstresses. Please shoot us an email outlining what you want and we will quickly respond with a quote and timeframe. Costs are kept to a minimum for this service.

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Our photos are taken with a mix of studio and ambient lighting. Whilst we take care with the colour balance of our photos, individual computer monitors register colours differently depending on their calibration. If you want the exact colour shade drop us a line and we will give you the Universal Pantone colours that match the item.