Vintage 1959 Geraniums Border Garden Party Dress - New!
Size: Extra Small
Bust: 32 inches + 81 cm
Waist: 25 inches + 63.50 cm
Total Length (from shoulder) : 43 inches + 109 cm
* 1950s vivid floral border garden party dress
* Crisp floral cotton material
* Strapless bodice with ivory tulle pleated trim
* Fully lined bodice with boning for support
* Extra wide skirt with additional tulle layer for structure
* Huge ruched cummerbund sash waist - can be draped to suit
* Back metal zipper
* Documented in the 1959 Sears Catalogue( refer to photograph)
Sears, Roebuck & Company was at one time the largest retailer in the United States, and was both a mail-order company and a chain of stores that sold mid-priced goods.
The company was founded by Richard W. Sears and Alvah C. Roebuck. They began selling watches and jewelry by mail order in the late 1880s. In 1893, they incorporated as Sears, Roebuck & Company. They were located in Chicago, which would remain the site of their headquarters through the years. By 1894, the Sears, Roebuck catalog was filled with many goods that were needed by the many farm families who had little access to stores. Their pricing strategy and wide selection caused the business to grow very quickly, and within a few years the catalog offered everything from farm equipment to toys. In 1925, Sears, Roebuck & Company opened their first store in Chicago. Within the next few years, Sears, Roebuck stores were scattered across the Mid-west, and were being built across the country. By 1933, there were 400 stores nationwide. During this time period, Sears began to develop their own brands, such as Kenmore appliances. Over the years, Sears clothing lines have included Kerrybrooke, Charmode, Roebucks, King’s Road, and The Fashion Place labels. The name of the stores was shortened to just Sears in the early 1970s, though the official name of the company remained Sears, Roebuck and Company until the 1980s. In 1993 an era ended when Sears stopped producing their catalogues. In 2005, Sears was merged into the K-Mart Corporation.
This dress is over sixty years old and presents beautifully. No notable flaws that I can see. Shown with an additional crinoline, which is not included.
A stunning dress with vibrant colours. Please drop us a line if you require additional information about this listing.
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Our photos are taken with a mix of studio and ambient lighting. Whilst we take care with the colour balance of our photos, individual computer monitors register colours differently depending on their calibration. If you want the exact colour shade drop us a line and we will give you the Universal Pantone colours that match the item.