Vintage Early 1960s Horticultural Print Cotton Dress - NEW!
Bust: 36 inches + 91 cm
Waist: 27 - 28 inches + 69 - 71 cm
Outside Shoulder to Outside Shoulder: 14.5 inches + 37 cm
Bodice Length from Outside Shoulder: 15 inches + 38 cm
Total Length from Outside Shoulder: 40 inches + 102 cm
Hem Length : 2 inches + 5 cm
Zipper Length: 21 inches + 53 cm
Seam Allowance: Minimal
Note: Measurements are taken from outside, flat and stretched from seam to seam. This is the maximum size allowable, so please consider individual fit and comfort.
* Early 1960s cotton commercially made dress
* Printed fabric design features a horticultural theme
* Classic silhouette with a fitted waist and wide skirt
* Contrasting solid green cotton bodice
* Sleeveless with a scooped neckline and pin-tucked front
* Front hidden nylon zipper fastens the dress
* Skirt has knife-pleating and is moderately full
* Back has elastic at inside waist
* Unlined, serged seams with hand-finished hem
* Labels read Swirl and Hovland-Swanson (department store in Nebraska)
Swirl was established in Philadelphia by L. Nachman and Son in the early 1940s. Swirl was originally conceived as an apron but quickly became the wrap-around dress. The basic design was always the same: a wrap-around that tied and fastened with a one-button closure. The dresses were made in hundreds of variations using printed cotton fabrics with embroidery, appliqué, and colorful trims such as rick-rack. As lifestyles changed, so did Swirl. In the 1960s Swirl began making women’s loungewear and developed different lines for a more diverse consumer base. In 1964 they developed a trendier line – Park East, and in 1965, a line for teens – Swirl Girl – was launched. In 1975, Bill Tice was hired as designer at Swirl. He remained there until 1984. Betsy Bloomingdale did a line of dresses and loungewear for Swirl beginning in 1977. By the 1970s, American was becoming more and more designer-crazed, so Swirl hired Geoffrey Beene to create designs for them in 1978, and Oscar de la Renta in the 1980s.
By the end of the 1980s, the main product at Swirl was the Models Coat. In 1990, the first real signs of trouble for the company came when sewers were laid off and production curtailed. The reason for the first cut-back was given that they could not keep the workers busy, due to a lack of fabrics. By this time, many of the textile makers were pulling out and moving to Mexico or Asia where labor was cheaper. The decline of the company occurred slowly through the 90s, and in 1998, Swirl announced that it would be closing its main facility. The remaining jobs were phased out, and the company closed the Easley factory for good in 1999. (curtesy of the VFG)
Excellent vintage condition.
No notable flaws that I can see, it is in great condition for its age.
Please note that these are vintage items that have been used and loved over the years, As such, they may display slight evidence of their age. Any notable flaws will be highlighted here.
Great cotton beauty with a magical print. I would think this was meant to be a house or gardening dress. Please drop us a line if you require additional information about this listing.
The listing is for the dress only and does not include any other accessories that may have been photographed with the item.
This item has not been pinned to the dress form.
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