Vintage Late 1950s British Designer Floral Wiggle Dress - NEW!

Regular Price
$152.00 USD
Sale Price
$152.00 USD
Regular Price
Sold Out
Unit Price
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Size: Small


Bust: 36 inches + 91 cm

Waist: 27 inches + 69 cm

Hips: 38 inches + 97

Bodice Length from Outside Shoulder: 13.5 inches + 34.5 cm

Total Length from Outside Shoulder: 37 inches + 94 cm 

Hem Length : 2 inches + 5 cm

Seam Allowance: 1 inch + 2.5 cm (per side)

Note: Measurements are taken from outside, flat and stretched from seam to seam. This is the maximum size allowable, so please consider individual fit and comfort.



* Late 1950s black background cotton commercially made dress

* Fabric design features an abstract floral pattern in pink, magenta, green, chartreuse and brown

* Classic sheath silhouette

* Sleeveless bodice with yolk neckline and diagonal darts on shoulders

* Skirt is an hourglass shape

* Low square back with wateau drape

* Unlined, serged seams with hand-finished hem

* Label Alice Edwards Italianettes

Alice Edwards label pops up only occasionally but all the ones I have seen lead me to believe it was in direct competition to Horrockses during the 1950s. The fabric quality is excellent and the dresses have the same appeal and style to the better-known  Horrockses label. It appears they had two lines: a daywear range labelled “An Alice Edward’s Italian” and often featuring lovely glazed cotton fabrics. The other fashion line was the “Alice Edward’s Goes Places” label which featured cocktail and party dresses. Nowadays, the label is becoming increasingly sought-after and appreciated for its quality products.



Excellent vintage condition.

No notable flaws that I can see, it is in great condition for its age. 

Please note that these are vintage items that have been used and loved over the years, As such, they may display slight evidence of their age. Any notable flaws will be highlighted here.



Shapely dress with a great back  Please drop us a line if you require additional information about this listing.

The listing is for the dress only and does not include any other accessories that may have been photographed with the item. 

This item has not been pinned to the dress form.


Shop Policies


Unfortunately, the pandemic has resulted in a backlog of parcels worldwide. Our local Postal Service continues to operate at increased capacity and assures us that packages will arrive at their destination, albeit with a noticeably longer timeframe.

We now offer an alternate express delivery service via DHL for those of you who want your packages more expediently. This option is currently delivering packages within a seven-day timeframe from pick-up.

This item is within our selling stock. In the unlikely event that two buyers purchase this item concurrently, payment will be immediately refunded to the latter purchaser. We apologise in advance should this rare circumstance arise.

We make every effort to post your item within 1-3 days of payment. Should a circumstance arise where we are unable to post within this timeframe (eg we are away at a fair) we will contact you immediately. Please note that our postage charges are based on standard international and domestic air packages - all with tracking. If you want to upgrade to express postage or require insurance, please contact us prior to checkout and we will adjust the rates accordingly.

Yes we do offer flexible layby/layaway options and are open to negotiation as to the time period. Obviously, the more expensive the item the longer the time you will have to finalise payment. Contact us to see how accommodating we can be :)

Obviously, as these are one-off pieces, the fit may not be quite what you need. To this end, we also offer an alteration service by professional seamstresses. Please shoot us an email outlining what you want and we will quickly respond with a quote and timeframe. Costs are kept to a minimum for this service.

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Our photos are taken with a mix of studio and ambient lighting. Whilst we take care with the colour balance of our photos, individual computer monitors register colours differently depending on their calibration. If you want the exact colour shade drop us a line and we will give you the Universal Pantone colours that match the item.